Gerhard Aicher has been appointed General Manager at The Mira in Hong Kong.

　　Miramar Hotel and Investment Company, Limited has announced the new appointment of Gerhard Aicher as General Manager of The Mira Hong Kong. A seasoned international hotelier whose passion for the industry sprouted from his upbringing in a family run hospitality business in Austria and has resulted in an impressive career in hospitality management spanning Asia and Europe for over 20 years, Aicher has numerous years of experience in the various hospitality disciplines, from Finance through Operations to Sales and Marketing. He started his career in finance and proved himself as Director of Finance in a number of properties including the prominent Paris Marriott Champs-Elysees, Le Meridien Vienna and Le Meridien Stuttgart before moving to Asia. Educated in Austria, Aicher holds a degree in Hospitality Management from School for Hotel & Tourism Management "Villa Blanka" in Innsbruck - one of the most elite hotel schools in the world. Fluent in German, English and French with expert knowledge and cosmopolitan charisma, Aicher has a keen interest in the world of design and arts which made his choice of the new post a natural one.

　　Adept at working with a multitude of backgrounds and cultures gives him a natural flair as a cross-cultural communicator, who is skilled at pulling together multi-national teams to ensure finite business results. Upon taking over the post at The Mira Hong Kong, Aicher cited innovation in terms of facilities, technology and service and consistently delivering unique and personalized hotel experiences as keys to the hotel's continued success. "Having already carved out a niche in Hong Kong's competitive hospitality industry, we will always look for new ways to make the modern travelers' stay more memorable and pursue to anticipate their ever changing expectations. With recent ISO and HACCP certifications in place, we will dedicate ourselves to further enhance the standards for both the guests and our world- class team trained in the Mira Way."