The Most Influential Hotel Brand Award Ceremony 2012, which was held by Meadin com, closed successfully at New Century Grand Hotel Hangzhou on August 27, 2013

　　Brand is the core part of business management, also the important part which differentiates from other competitors, so the value of brand is naturally invaluable.

　　The Most Influential Hotel Brand Award Ceremony 2012, which was held by Meadin.com in cooperation with 126 mainstream media, closed successfully at New Century Grand Hotel Hangzhou on August 27, 2013.

　　This award ceremony was themed with Brand Manifests Strength & Power Defines Future. At this grand ceremony, distinguished guests and hotel executives elaborated brand value for hotel development and started a brand storm in Chinese hotel industry.

　　Mr. Bai Haibo, Chairman and CEO of HNA Hotel Group, Mr. Zeng Yan, President of Choice Hotels International Group (China) Limited, and Mr. Peng Sheng, Vice President of Sales & Marketing, Super 8 Hotels (China) Co. Ltd., attended this award ceremony. Xinhua News Agency, Zhejiang Daily, Zhejiang Minsheng TV and other mainstream media made live coverage of this award ceremony.

　　Mr. Qiao Yi, Founder and CEO of VeryEast.Cn, 9first.com and Meadin.com, said in his opening remarks, “As a hotel web portal with sense of responsibility, Meadin.com always adheres to Bringing Happiness To Hoteliers & Creating Value For The Hotel Industry and aims to offer guidance for the healthy development of Chinese hotel industry and to drive hotel brands prosper in a better way. The Most Influential Hotel Brand Award Ceremony 2012 impartially and publicly reflects the achievements of hotels in the past year in three aspects of consumer influence, media influence and hotel industry influence and it will interpret brand influence through Alexa ranking, users’ review and social media in the future.”

　　Mr. Luo Qin, COO of VeryEast.Cn, 9first.com and Meadin.com analyzed Chinese Hotel Brand Development Report 2012, elaborated the development of hotel brands in 2012 and predicted the trends of brand development and brand marketing in 2013. “No matter in the past or in the future, brand is the core competitiveness of a hotel. The one who has outstanding hotel brand can seize the attention of consumers and grab big market share in the domestic and overseas hotel market,” he emphasized, “Hotel brand building is the most important part of improving a hotel’s core competitiveness.”

　　Mr. Rong Qiang, General Manager of Travel Division, Tecent E-commerce Holdings Ltd., delivered a speech on Brand Strategy in Mobile Internet. “A hotel’s Wechat should employ service account instead of subscription account. Hotels should make their guests focus on their own Wechat and establish deep connections with their guests through long-lasting engagement, which is the smart choice,” he thought.

　　Ms. Shang Yu from Baidu Traval gave a speech on Baidu Hotel Data Report: Hotel User Behavior Analysis. She elaborated users’ search habits, such as hotel keywords, hotel prices and consumers' reviews.

　　As the most important part of this award ceremony, Mr. Qiao Yi, Mr. Rong Qiang and Ms. Shang Yu announced the results of Top 10 of the Most Influential International Hotel Brands, Top 10 of the Most Influential Chinese Hotel Brands and Top 10 of the Most Influential Economic Hotel Brands respectively. Representatives from Shangri-la, New Century Hotels and Home Inn shared their experience on the stage. The most noteworthy of this award ceremony was that its evaluation criteria were totally based on Meadin Brand Index (shortened as MBI), which impartially and publicly reflected the achievements of hotels in 2012 in three aspects of consumer influence, media influence and hotel industry influence. As a great event in Chinese hotel industry, the Most Influential Hotel Brand Award Ceremony 2012 not only demonstrated the brand influence in Chinese hotel industry, but also signaled the source power of Chinese hotel development in the future.

　　Brand is the essence of an enterprise; brand manifests strength and power defines the future, which has been interpreted perfectly on this occasion. The Most Influential Hotel Brand Award Ceremony 2012 has come to an end successfully. Let’s await next year’s most influential hotel brands in Chinese hotel industry.