"There are massive award ceremonies in hotel industry, but this award ceremony based on Meadin Brand Index is of great significance,” Mr Rong Qiang said

　　2012 is a year full of opportunities and challenges. Some of opportunities could bring Chinese hotel industry a vibrant spring if they were used properly. With the appearance of online marketing, social media marketing and mobile marketing, it is possible that hotels can realize new profit growth and get rid of dilemma in the recent years.

　　The Most Influential Hotel Brand Award Ceremony 2012 was held by Meadin.com in cooperation with 126 mainstream media at New Century Grand Hotel Hangzhou on August 27, 2013. At this award ceremony, Mr. Rong Qiang, General Manager of Travel Division, Tecent E-commerce Holdings Ltd., delivered a speech on Hotel Brand Strategy in Mobile Internet.

　　Mr. Rong Qiang spoke highly of this award ceremony in the beginning. “There are massive award ceremonies in hotel industry, but this award ceremony based on Meadin Brand Index is of great significance,” he said, “Meadin Brand Index will be more profounder if the data of mobile internet and consumers’ review can be included in the second most influential hotel brand award ceremony.”

　　Technical innovation always brings economic and social development, so is true for the hotel industry. For example, Ctrip and Elong were listed in NASDAQ in 2004. Now the popularization of smart phones will be another technical revolution in the hotel industry, which makes hotel booking available anytime and anywhere.

　　With the development of mobile internet, a multitude of APPs is produced, but there are 3 reasons for which hotels cannot rely on APP. First, there is technical barrier for entering the APP market. Second, there are tremendous promotion expenses for APP. Third, hotel APPs cannot be used frequently, they take up large mobile internal memory and cost a lot of internet traffic when downloaded.

　　However, the appearance of Wechat has changed the view for mobile internet. In the age of mobile internet, there is no need to input the website for access to enterprises’ website information, which can be realized by focus on their wechat public account. This is very important for small and mid-scale enterprises, because it is very easier to make a mobile website than to make an APP.

　　"Hotels should focus the development of Wechat and mobile internet and make sure they have made correct mobile marketing strategies.” Mr. Rong Qiang concluded.