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"As a hotel web portal with sense of responsibility, Meadin com always adheres to Bringing Happiness To Hoteliers & Creating Value For The Hotel Industry. " Mr Qiao Yi said, Founder and CEO of VeryEast Cn, 9first com and Meadin com
Each brand has its unique development history and brand culture, in which lies the value of a brand, uniqueness, popularization and eternality. On August 27, 2013, Meadin.com held The Most Influential Hotel Brand Award Ceremony 2012. At this ceremony, Mr. Qiao Yi, Founder and CEO of VeryEast.Cn, 9first.com and Meadin.com, said in his opening remarks, “Massive summit meetings and award ceremonies in hotel industry have turned awarding into a business model, which makes it difficult to set up brand model, to communicate brand stories and to drive hotel brands prosper in the perspective of hotel industry. "As a hotel web portal with sense of responsibility, Meadin.com always adheres to Bringing Happiness To Hoteliers & Creating Value For The Hotel Industry. Both Meadin Brand Index and The Most Influential Hotel Brand Award Ceremony 2012 highlight Meadin.com’s focus on brands,” he continued. "Under the circumstances that media coverage cannot be ignored in hotel marketing and brand building, The Most Influential Hotel Brand Award Ceremony 2012 is held by Meadin.com in cooperation with 126 mainstream media, which not only impartially and publicly reflects the achievements of hotels in the past year in three aspects of consumer influence, media influence and hotel industry influence but also interprets brand influence through Alexa ranking, users’ review and social media etc." For hoteliers, a brand is a story, a development history and corporate culture. Robert Kuok entered the hotel industry by sugarcane planting and founded Shangri-La Hotels and Resorts; Conrad Hilton set up a family inn and founded Hilton Worldwide; Isadore Sharp started from scratch and established Four Seasons Hotels and Resorts. Each success of a hotel brand produces a vivid brand story, which tells us their stories of starting a business, demonstrates hoteliers’ qualities and values and carries forward their bravery and entrepreneurship. For a hotel, its brand is its core, its spirit and its essence, which reflects its image and its life, inspires the hoteliers and moves the hotel industry forward. |
