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China Tourism Boom Is 'Tip Of The Iceberg'

时间:2015-06-19 来源:行者旅游 TripMaster.CN 官网:https://www.tripmaster.cn

  According to a report, 45 percent of surveyed hoteliers said they had seen an increase in Chinese guests over the past year, and 54 percent said they expected the trend to continue.

  The Chinese population`s burgeoning appetite for travel, which saw the country become the biggest tourism spender worldwide earlier this year, is only just beginning, travel website Hotels.com told CNBC.

  According to a Chinese International Traveler Monitoring Report by Hotels.com, 45 percent of surveyed hoteliers said they had seen an increase in Chinese guests over the past year, and 54 percent said they expected the trend to continue.

  "This is only the start... it`s the tip of the iceberg. We are looking at a long runway in as far as demand from Chinese travelers abroad," Abhiram Chowdhry, the vice president and managing director for Hotels.com Asia Pacific, told CNBC on Tuesday.

  Chowdhry added that hoteliers were transforming the way they were running their businesses to adapt to the spike in Chinese demand.

  "A lot of them hoteliers are taking steps to cater more to the Chinese, [including] things such Chinese literature and Chinese speaking staff. All of this is becoming part of the course of running a hotel anywhere globally," added Chowdhry.

  China`s tourism appetite has exploded in recent years, spurred by both rising disposable incomes and a relaxation of Communist government travel restrictions, preventing Chinese citizens from travelling abroad amongst other factors, analysts say.

  The number of Chinese tourists travelling abroad doubled from 2005 to 2012 to a whopping 83 million, the United Nations World Tourism Organization reported. Meanwhile, earlier this year it said China had rocketed to the top spot in terms of global tourism demand, overtaking both the US and Germany.

  Chinese travelers spent USD 102 billion on international travel in 2012, a spike of 37 percent on the previous year. By contrast, Germany ranked second, spending USD 83.8 billion, while US tourists ranked third with USD 83.7 billion.

  South East Asia is also a hot spot for growth, according to Hotels.com`s Chowdhry.

  "The low cost carrier airlines are actually driving demand from those places. A lot of consumers that never actually flew before are now getting a chance to fly filling up hotels and travelling all over the world," he added.

  Elsewhere, the weakness of the Japanese yen has boosted the popularity of Japanese tourist hotspots Kyoto and Osaka, he said.

  Furthermore, Chowdhry said Chinese travelers are becoming more adventurous in their choice of destination.

  While Hong Kong, Thailand`s Bangkok and the US`s Las Vegas were the top three destinations in the first half of 2013, South Korea`s Jeju islands, and Taiwan`s Kenting have seen an influx of Chinese tourists.

  The South China Morning Post reported Tuesday that affluent Chinese travelers are showing appetite for unusual tourism destination like the Antarctic, which saw an estimated 2,328 Chinese visitors during last year`s travel season, which runs from November to March.

  One Asian country that hasn`t kept a pace with the burgeoning appetite for travel seen throughout much of Asia over the past year, however, is India, the Hotels.com report found.

  The weaker rupee, which plummeted to a record low of 68.85 to the dollar in late August, has dampened Indians` appetite for travelling abroad, said Chowdhry, adding that difficulties surrounding India`s political situation have also prompted a pause.

  "From a longer-term perspective, I`m bullish on the Indian traveler as well and for them to take a rightful place next to the Chinese in travelling globally," he added.


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