Adrian Rudin joined NUO Hotel Beijing as general manager in August 2013.

　　Adrian Rudin joined NUO Hotel Beijing as general manager in August 2013. A Swiss national with more than 30 years of global luxury hospitality experience, Rudin previously held general management and senior leadership positions at Shangri-La Hotels and Resorts, Mandarin Oriental Hotel Group and Peninsula Hotel Group. He will lead the NUO Hotels team in establishing and maintaining international standards, while adapting them to the principles of NUO etiquette. One aspect of the etiquette will be the development of the 'Chinese Entourage' concept which originated from the Ming Dynasty.

　　With an appetite for challenge and adventure, Rudin pursues a diverse range of interests. He enjoys the thrill of skydiving, skiing and mountain climbing, and has even reached base camp at Mount Everest. An avid aficionado of Chinese cuisine and culture, Rudin's Chinese name is "Lu Yijun," which bears a similar pronunciation to "Lu Junyi," a skilful warrior also known as "Jade Kylin" in the famous ancient Chinese folktale, "The Story by the Water Margin."