Starwood Hotels & Resorts Worldwide, Inc. recently announced the debut of its sizzling Aloft® brand in Dalian, the financial center and leading port city of northeast China.

　　Starwood Hotels & Resorts Worldwide, Inc. recently announced the debut of its sizzling Aloft® brand in Dalian, the financial center and leading port city of northeast China. Owned by Dalian Yifang Group Co., Ltd., which also owns The Castle Hotel, A Luxury Collection Hotel Dalian, Aloft Dalian is the sixth Aloft hotel to open in China, featuring 314 spacious, loft-like rooms, an urban design aesthetic, live music performances, and an active social scene.

　　"Aloft is ideally positioned to meet the needs of the next generation of traveler and is experiencing phenomenal demand in markets worldwide," said Charlie Dang, Regional Vice President of Operations for Greater China for Starwood Hotels & Resorts. "As China's tourism market continues to evolve and grow, Chinese travelers are becoming more style-conscious, as well as more digitally and socially connected. They seek not only a room, but also an experience that caters to their lifestyle. With the opening of Aloft Dalian, we are further expanding our ability to meet the demands of this rapidly expanding market segment."

　　Aloft Dalian is conveniently located on a bustling, commercial street lined with banks, hotels, restaurants and recreational facilities. Walking distance to the city's main luxury shopping mall and the harbor passenger terminal, the hotel is just a 20-minute drive from Dalian Zhoushuizi International Airport (DLC). Aloft Dalian also offers easy access to the city's many attractions and beaches including Tiger Beach, Golden Pebble Beach and Bangchuidao Scenic Area.

　　Commonly referred to as the "Hong Kong of the North," Dalian is the financial center of northeast China as well as "The City of Romance" and the "International Garden City" due to its clean air, beautiful beaches and inspiring scenery. Every year, this increasingly popular tourist destination hosts crowd-drawing events such as the Dalian International Fashion Festival and the Dalian International Beer Festival. Visitors also enjoy a range of cuisine, and plenty of shops, bars and restaurants. In an effort to attract more foreign visitors, Dalian is the sixth Mainland city and first northeastern city to introduce a 72-hour visa-free stay.

　　"Aloft Dalian offers an ideal location for travelers visiting Dalian for both work and play," said James Yang, Hotel Manager of Aloft Dalian. "We are very excited to open our doors to the next generation of traveler, adding a modern twist to the hospitality market in one of China's most dynamic coastal cities."