Accor, Courcouronnes, France, has appointed Vivek Badrinath as deputy CEO recently.

　　Accor, Courcouronnes, France, has appointed Vivek Badrinath as deputy CEO recently.

　　This appointment will be effective as of March 1 and Badrinath will be responsible for marketing, digital solutions, distribution, and information systems.

　　Badrinath served as executive director of Orange Business Services from April 2010 to April 2012 before being appointed Orange’s deputy CEO in charge of innovation, marketing and technologies in May 2013.

　　"I am very happy Vivek has agreed to join Accor. He will be responsible for areas that are key to the Accor's success and the development of its brands. I am convinced that his perfect knowledge of digital issues and his international experience will give new impulse to Accor's teams and be sources of innovation and creativity. He brings 20 years of experience in an industry that has been through several technological revolutions and this will enable us to handle the major challenges facing the hotel sector and be ahead of the curve,” said Sébastien Bazin, chairman and CEO of Accor.