Whereas Euromonitor International released a new report on megatrends of the travel industry in the future, Morning Consult just released new research about Americans’ travel preferences and their views on different travel brands.

Their study collected research on Americans' favorite airlines, hotels, and methods of travel, and broke down that research often by age.

Airlines

When it comes to airlines, 49% of Americans choose Southwest Airlines as their favorite airline. This was followed by American Airlines at 47% and Delta at 46%. While United had a 46% positive outlook from Americans, it also had the highest unfavorable rating at 23%, followed by Delta and American. Even budget airline Spirit had a less unfavorable rating than American at only 14% compared to American at 16%.