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The report, exclusively released by Meadin Tourism Academy, is an analysis report written according to data statistics from Meadin Brand Index 3.2 Contrastive Analysis of TOP 10 Brands Board Chart: Contrastive Analysis of TOP 10 International Hotel Brands Index (2013 vs.2012)
Conclusions: 1. The TOP 10 International Hotel Brands in 2013 are similar to 2012’s. Hyatt Regency debuts TOP 10 International Hotel Brands Board 2013. 2. Comparing the average value of 2012 and 2013, the average value of 2013 is slightly higher than 2012’s; TOP1 brand index and TOP 10 brand index in 2013 is higher than the data in 2012. In conclusion, brand construction has made a significant progress in the international brands. 3. From the chart, InterContinental presents a good performance in the TOP 10 brands. The average value of InterContinental in 2012 is 51.17, ranking the 6th; in 2013 is 85.85, ranking the 3th.
Chart: Contrastive Analysis of TOP 10 Domestic Hotel Brands Index (2013vs.2012)
Conclusion: 1. Compared with TOP 10 Domestic Hotel Brands Board 2012, the TOP 10 list in 2013 adds many new brands. 2. Comparing the average value of 2012 and 2013, the average value of 2013 is slightly higher than 2012’s; TOP1 brand index and TOP 10 brand index in 2013 is higher than the data in 2012. In conclusion, brand construction has made a significant progress in the domestic brands. 3. From the chart, many brands from the TOP 10 brands perform well comparing with last year, such as: New Century, Jinjiang. In general, most of the brand index of the domestic brands has increased greatly.
Chart: Contrastive Analysis of TOP 10 Economy Hotel Brands Index (2013vs.2012)
Conclusion: 1. The TOP 10 Economy Hotel Brands in 2013 are similar to 2012. Ibis debuts TOP 10 Economy Hotel Brands Board 2013. 2. Comparing the average value of 2012 and 2013, the average value of 2013 is lower than 2012. We can conclude that the economy brand construction has entered into a slow period. 3. TOP 1 brand index is lower than 2012, but the TOP 10 brand index is higher than 2012. In summary, the economy hotels are in the progress of normalized brand construction, and at the same time, multi-brand strategy also divides the awareness of part of the brands. 3.3 Analysis of outstanding brands in 2013 Chart: InterContinental Hotel Brand Influence Analysis (2013)
Brand News in 2013: 1. InterContinental hotels, the world's largest hotel group in greater China recently celebrated its 200th member - Ruijin InterContinental Hotels in Shanghai on May 28. 2. InterContinental Hotels Group in Greater China will strive to double the hotel number by the end of 2018. Meanwhile, on the basis of nearly 60000 employees at present, IHG will offer more than 110,000 employment opportunities till 2015 in China. Brand Analysis: In the first half of 2013, the development of the InterContinental Hotels met a big challenge. Bad news such as "Divorce" and cast in a lawsuit emerge endlessly, and the lack of hotel senior talents also challenges the nerves of InterContinental Hotels. In spite of this, InterContinental made a corresponding adjustment, striving to improve the situation. Starting from April, the brand development of InterContinental is in a stable state, and also reconciled with the proprietor of InterContinental Shanghai Puxi (China). From the development of the whole year, the performance in Greater China kept leading in the industry. The performance boosted once again in the fourth quarter, the revenue per available room (RevPAR) increased by 2.4%. Eight thousand hotel rooms were opened in Greater China in 2013, bringing double-digit growth in newly-opened hotel rooms for eight years in a row. Talents are frequently mentioned in the development of InterContinental. It is crucial to attract talents and employees into the hotels in the progress of hotel development. For a long time, InterContinental Hotels Group has been regarding attracting, developing and retaining talents as a development priority. In early June 2006, the first IHG Academy was founded in Shanghai by InterContinental Hotels Group. Since then, the cooperation program has been extended all over the country, with 150 IHG Academies by early 2013. InterContinental recruits, trains and retains many excellent talents, which stimulate its development in China. Chart: The Ritz-Carlton Hotel Brand Influence Analysis (2013)
Brand News in 2013: 1. New Chinese official website and official Sina Weibo of Ritz-Carlton Hotels and Resorts were officially launched on September 11. 2. Ritz-Carlton announced its expansion plans in June, 2011. It is expected that the total item numbers under Ritz-Carlton will increase to over 100 by the end of 2016. It is also reported that Ritz-Carlton will open senior hotels in many cities, including Chengdu, Nanjing, Qingdao, Dalian and Wuhan in the next ten years. Brand Analysis: Ritz-Carlton having been going through more than ten-year development, while many Chinese people merely know Portman Ritz-Carlton Shanghai, one of the three super five-star hotels. Meanwhile, the changing brand names also bring trouble to consumers in brand recognition. In the early years, Ritz-Carlton had three different names in Chinese, namely “丽思卡尔顿”, “丽兹卡尔顿” and “丽嘉”, while now the name of Ritz-Carlton has basically unified. As a representative of “luxury”, Ritz-Carlton’s secret of success lie in providing beyond-expectation service. General hotels offer general service and good hotels grant whatever is requested, while luxury hotel provide beyond-expectation service. After more than a decade of silence, this brand starts a large-scale expansion in Mainland China and Hong Kong, and the extolled service will be wildly spread in Chinese hotel market. Ritz-Carlton is unforgettable to guests not only for its building and design, but its service that the guests experienced. Many people who have ever been to Ritz-Carlton were impressed by the hearty and warm smile from the hotel waiters. Focusing on the 1%-3% high-end market (a quite narrow market), Ritz-Carlton improves the guest loyalty by superior service, which creates success today. |
