Hong Kong-based Mandarin Oriental Hotel Group has launched a new social platform, Fans of MO, where guests can share personal photos and notes.

Mandarin Oriental announces the launch of Fans of MO, a new social platform where guests can share personal photos and notes about their favourite experiences at Mandarin Oriental hotels around the world.

Visitors to the site are invited to explore individual guest experiences through an eye-catching collage of images and user-generated posts, which are hand-selected and continuously refreshed. By creating a guest profile on mandarinoriental.com, users can share why they are fans by uploading their favourite Mandarin Oriental moments directly to the website. For a personal touch, a signature monogrammed tile with the user’s initials accompanies each published post.

Mandarin Oriental’s Fans of MO also gives visitors the ability to book a hotel stay directly from its guest-generated content; within certain posts, users can click to “reserve this experience”. Guests can also share posts via email or on Pinterest, Facebook and Twitter.

In addition to guest-generated content, users will find special posts from Mandarin Oriental’s celebrity fans which are seamlessly integrated into the dynamic content stream. The platform’s other unique feature allows guests to search for experiences based on specific interests, such as Art & Design, Destination, Service, Food & Wine and Spa & Wellness. Fans of MO also allows users to further refine their search by selecting posts on individual hotels.

“Many of our guests already share their experiences via social media and increasingly use our hashtag #FanofMO. We are therefore delighted to expand the social content on our website and provide guests with a truly creative way to explore our legendary hotels around the world,” said Jill Kluge, Group Director of Brand Communications.