Best Western’s partnership with Agoda.com will provide its hotels direct distribution to the fastest-growing travel markets,allowing both companies to leverage and streamline capabilities.

Best Western International is connecting all of its more than 4,000 hotels worldwide to Agoda.com. Agoda.com provides an Asia-based focus on great content and customer friendly search functionality where customers can search, examine reviews, book and pay for their hotel in a single mobile or desktop transaction.

Best Western’s partnership with Agoda.com will provide its hotels direct distribution to the fastest-growing travel markets including China, Korea, India, Indonesia and Thailand; allowing both companies to leverage and streamline capabilities of the powerful Priceline Group distribution network.

”Partnering with Agoda.com further demonstrates Best Western’s commitment to expanding our distribution in the increasingly important and rapidly-growing Asian market,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. “Agoda.com and Best Western have a shared commitment to providing outstanding service and value to our customers and we are delighted that through our partnership, Agoda.com customers will have direct access to Best Western’s 4,000 plus hotels in more than 100 countries around the world.”

“Agoda.com takes pride in the management and innovation of our front-end customer offerings and connectivity solutions to hotel partners. Our partnership with Best Western International further strengthens this resolve, as we continue to make meaningful advances in growing the Agoda.com international footprint,” said John Brown, chief operating officer for Agoda.com.

The partnership will be facilitated by the DerbySoft connectivity solution for fast, reliable online distribution of the rates and inventory for Best Western branded hotels worldwide.