The report gives an overview of the China’s International Hotels Brands development and analyzes the brand impact of China’s International Hotels Brands in February, 2015.

An overview of the international hotels development in China in February

Latest news about hotel industry:

1. A Marriott spokeswoman said that Marriott International listens to its customers, and will not block guests from using their personal Wi-Fi devices at any of our managed hotels.

2. Hilton Worldwide Holdings Inc., the world’s largest hotel operator, agreed to buy San Francisco’s Parc 55 and four other properties for $1.76 billion to defer capital gains taxes from its sale of New York’s Waldorf Astoria.

3. Langham Hospitality Group introduced a new upscale global hotel brand in February, Cordis Hotels and Resorts and is targeting an opening in London.

4. Wyndham Hotel Group expanded its groups and meetings business with the acquisition of Dolce Hotels and Resorts for $57 million in cash.

Analysis of the brand impact of international hotel brands in China in February

TOP 20 international hotels brands board

An Overview of International Hotels Brands Index Changes in February

The brands index change

The ranking change

Top1 Rising International Hotels Brands in China Analysis in February

The brand index change

The Key International Hotels Brands in China Analysis in  February

The brand index change

Introduction of Meadin Brand Index (MBI)

Meadin Brand Index (MBI) is released exclusively by Meadin.com, providing index data that reflect the brands (including relative brands of hotels and suppliers) influence for a period of time. The data is significant for enterprises and relevant industry personages, analyzing brand communication and marketing management. The index mainly analyzes brand influence from three dimensions: the user's influence, the media influence and industry influence. It is a data analysis service free of charge, which is provided by Meadin.com through Meadin Brand Index Monitoring System (MBIMS), independently developed by Meadin Tourism Academy. Meadin.com draws lessons from the domestic and foreign advanced competitiveness evaluation system, combine with the reality and expert argumentation, eventually form the existing index system. After repeated testing of the relevant data processing method and the index calculation method, the data are more scientific and reasonable.

Report Introduction

Report of China’s Hospitality Industry Brands Development, exclusively released by Meadin Tourism Academy, is an analysis report written according to data statistics from Meadin Brand Index. The report made a comparative analysis among four types of brands including international hotels, China’s domestic hotels, economy hotels and mid-range hotels.