JW Marriott Hotels & Resorts has unveiled Spa by JW. Created to demystify and re-imagine the spa experience.

JW Marriott Hotels & Resorts has unveiled Spa by JW. Created to demystify and re-imagine the spa experience, this new concept offers guests an intuitive experience that is luxurious yet purposeful with treatments and products designed to address four core benefit states: Calm, Indulge, Invigorate and Renew.

The first Spa by JW will debut in September at the new JW Marriott Houston Downtown, followed by the JW Marriott Mumbai Sahar in December, with more than 20 Spa by JWs in the pipeline.

"Our guests are incredibly passionate about well-being but they don't always have the time to invest in cultivating it.  They are looking for an experience that delivers true impact and results that are tailored to their state of mind," said Mitzi Gaskins, vice president and global brand manager for JW Marriott Hotels & Resorts.  "Spa by JW offers an environment where you can choose exactly what you want, when you want, without any of the intimidation or hassle."

Entering through an open and inviting lounge space, guests can browse the retail area where products are thoughtfully presented for interactive use and feature both traditional and non-traditional spa products, from eye masks and meditation books (Calm) to artisanal chocolates and wine (Indulge).  The lounge serves as a social space for guests to relax and enjoy regardless of whether they book a treatment.